This article outlines a popular video marketing strategy and also discusses how average people are becoming internet superstars through the power of internet marketing videos. Part 1 of this article discusses how internet marketing videos are enabling many people to grasp concepts that they normally would not be able to assist. Part 2 of this article goes into detail about an effective video marketing strategy
What could be more enticing to the aspiring internet marketer than to look over someone's should while watching an internet marketing video tutorial? That's why video tutorials are fast becoming the most popular way to learn any subject matter. If you use screen capture video recording software like Camtasia, then you can make as many video products as you want.
More and more offline businesses are using video tutorials to support their customers and train their work force. When it comes to online marketing, it just makes sense to have videos to help your customers and clients understand the concept you're trying to teach as an information product creator. The reason that internet marketing videos are leveling the playing field for the aspiring online marketer is that that makes it easier to rasp some new concepts. The understanding and understanding is now attained simply by watching a video.
There's no shortage of these internet marketing videos out there now, and people are actually selling master resell rights and private label rights to their videos. That's a pretty clear sign of how popular the videos are becoming, when people can make them so quickly and easily that they're selling the rights to them for not a lot of money. To learn as much as you possible can about internet marketing in the shortest amount of time, I highly recommend these internet marketing videos . And that's how these videos and lifting the playing field. It's a visual style of learning that is the closest you can come to step-by-step training.
Part 2 of this article deals with an effective video marketing strategy.
You have heard of YouTube before, right? Well, that site is extremeley popular right now because of the entertainment value it brings to thousands of people every day. If you look in the How-to section, you'll see some internet marketing videos there. The reason that many marketers put their videos up on YouTube is not just for the traffic from YouTube viewers. They put their videos up there to use YouTube's bandwidth instead of their own. Here's what some enterprising marketers are doing:
They make a video sales page and put it up on YouTube, then have as many people as possible comment underneath it so that it looks like it's getting good press. You'll see this in action when you go to a sales page and there's a video on there playable from YouTube's site. Putting a video up on YouTube for a product launch is a smart video marketing strategy. This means you do not have to use use your web server's bandwidth to play video, plus YouTube allows comments to be made underneath the video player. These comments can add credibility to the video and product it's selling.
The best thing for you to do as an aspiring marketer is to watch as many internet marketing videos as possible in order to get up to speed quickly. As a product creator, using Youtube's bandwidth is a good idea for now, since it helps your videos load quicker and you can get more expsoure for your sites this way. Just be aware of the fact that YouTube is starting to change their policies a little.
Partnering with other home furnishing stores is a joint venture strategy that most home furnishing store owners have probably never even considered. It is probably because this joint venture strategy will require you to be really confident and comfortable in your own business.
Otherwise it would seem like you are risking losing your customers to another furniture store, but that is not true. The key to this strategy is partnering with other furniture store companies that do not sell the same types of products that you sell. Now, just to be clear about this strategy; you will not be switching lists with other home furnishing stores, you will be creating a in store coupon or referral program to use this strategy.
Partnering with other home furnishing stores allows you to gain access to customers who you certainly know are in the market for home furnishings. For example, if there is a store in your area which sells picture frames, fake plants and other various home supplies, ask them to allow you to have a podium stand or counter display stand filled with coupons as a bonus for shopping at their store.
In return you could have the normal mailing to your customers or also allow them to have a floor display on your showroom floor. There are many ways to manage these types of joint ventures, so be flexible and ask your potential partners about their specific needs and wants.
Examples can include stores that sell:
Washers & Dryers
Television & Electronics
Real estate agents liaise between home owners and buyers to conduct the sale, purchase or rent of properties. They work for brokers and play a major role in assisting people buy or sell residential, commercial or industrial property. They keep and maintain an up-to-date account of property listing and other relevant housing information to stay abreast with properties available on the real estate market. They subscribe to several listing services to advertise and market properties up for sale. They also contact property and market properties up for sale. They also contact property owners to obtain information regarding a property.
As part of their responsibilities, estate agents present sales and purchase offers to clients for consideration. They advise them on property rates, legal requirements and general market trend. They also interview clients to determine their property preference or specification. Usually, they prepare a list of properties that best match the needs and requirements of clients. They visit and inspect properties in order to establish precise property value. They also proffer recommendations to clients on properties that best suit their budget and preference.
Most estate agents oversee the preparation of closing statements, purchase agreements, representation contracts and other necessary documents required for estate trade. They conduct negotiations between property sellers and buyers to establish price and other terms of sales. They also liaise with pest control operators, home inspectors etc. to ensure the terms and conditions stated in a purchase agreement are met prior to the closing of sales.
In fulfilling their role, real estate agents oversee the closing of property sales, they ensure payment is complete and appropriate documents signed. They maintain contact with clients to offer them real estate services/products and assist with the resolution of issues. They also provide consultation services to clients to recommend strategies for the speedy sale of property. They often conduct training programs for junior/trainee sales agents to enhance their sales skill. This job position requires at least a high school diploma, state license for practice and an aptitude for sales. Qualities needed for the job include persuasion, interpersonal skills and problem-solving skills.
Real Estate Agent Job Description Sample
Given below is a sample of the job description usually handed real estate agents by most employers:
Act as liaisons to conduct real estate trade between property buyers and sellers
Present sales offers to clients as well as bid on available properties
Carry out investigations to determine client credit status and ability to complete payment
Inspect properties to appraise its value and estimate the worth on the property market
Interact with clients to identify their requirements and proffer recommendations on properties that best suit their budgets
Assist home sellers in promoting their buildings on property listing services to attract clients for purchase
Prepare and deliver sales pitches to clients in order to secure real estate contract
Provide clients with a list of properties available for sale to assist them in making choice selection
Conduct price negotiations between property buyers and sellers to ensure a fair bargain for both parties
Provide clients with a tour of residential, industrial or commercial properties to showcase and explain property features
Carry out investigations to confirm clients have clear property titles
Provide appropriate reply to client’s enquiries concerning property appraisals, financing, maintenance etc.
Examine property premises to recommend maintenance measure required to improve the face value
Assist clients in evaluating mortgage options to obtain the best rate and terms
Attend conventions, conferences and seminars to improve existing job knowledge and expand personal network.
If you are a recruiter needing the best real estate agent to hire, you can use the sample job description above in making one for your company, for use in hiring and assigning duties to the successful candidates.
Video is the # 1 form of Internet communication and can be one of the most effective medium organization uses to build its employment brand. Recruitment videos posted on an organization's career site, distributed via podcasts and posted on YouTube and social networking sites can create excitation for the organization by allowing potential candidates to experience an organization's corporate culture, values, see multiple employees' passion for the organization and see what it's like to live and work in the organization. Google's recruitment video "An inside look at Google" as been viewed over a half million times on the Internet. Other organizations such as Yahoo, Microsoft, Cisco, IBM, JP Morgan, TiVo, the US Army and Home Depot have found great success using recruitment video. I recently read that studies have shown an effective recruitment video can increase passive candidate flow by up to 30%.
An organization's recruitment video is not a commercial and should not be scripted. The goal of the video is to give an inside look at the company and employees doing real work. A recruitment video should show real employees telling real stories about the organization. The video should also include a message from the CEO or an executive in the area of the organization the video is targeted. The more real the video is the more effective it will be. An effective recruitment video should be 2 to 4 minutes in length. Remember you want a potential candidate to take action so make the video compelling and fun. When you create your recruitment video give potential candidates an avenue to respond by including a link to the organization's career site and if possible an e-mail address for candidates to forward their resume.
Recruitment video is a great way to increase employee referrals. Encourage employees to include a link to recruitment videos in their e-mail auto-signatures and individual FaceBook, LinkedIn, Ning, MySpace and other social networking site pages. We've discussed using viral marketing techniques to build employment branding. Ensure that those writing about the organization include a link to the organization's recruitment video.
Remember that your recruitment video is only as good as the employment site it directs potential candidates to. Potential candidates will visit an organization's employment site to confirm if what they hear about the organization is true, read detailed information about the organization, and submit their resume. The career site should clearly identify the organization's culture, values, vision, current job openings and benefit programs. The site should reflect an organization's brand and strengthen a candidate's desire to consider employment opportunities with the organization. Included on the site should be testimonials from employees that reinvigorate what potential candidates viewed in the video.